AIRLINE INDUSTRY USE OF SOCIAL MEDIA
The European Airline Industry – Social Media Review.
An interesting research report has been compiled at the National University of Ireland on the European Airline industries use of social media. The report is entitled ‘European Airline Industry – Social Media Review.’ The report profiles five European airlines; namely; Lufthansa, Air France, Aer Lingus, Ryanair and Easyjet and explores their engagement with, and use of social media platforms such as facebook and twitter, as well as their utilisation of mobile applications. The report contains industry data and analysis on each Airlines social media performance by utilising Boss Metrics analytics – This is an analytical metrics application that allows companies to gauge how well their Social Media Marketing Strategy is working. It can collect and collate key metrics from digital marketing resources, analyse social media optimisation, mobile website, E-Mail marketing and Blog content analysis. If offers key insights from the data generated…
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AIRLINE INDUSTRY USE OF SOCIAL MEDIA
The European Airline Industry – Social Media Review.
An interesting research report has been compiled at the National University of Ireland on the European Airline industries use of social media. The report is entitled ‘European Airline Industry – Social Media Review.’ The report profiles five European airlines; namely; Lufthansa, Air France, Aer Lingus, Ryanair and Easyjet and explores their engagement with, and use of social media platforms such as facebook and twitter, as well as their utilisation of mobile applications. The report contains industry data and analysis on each Airlines social media performance by utilising Boss Metrics analytics – This is an analytical metrics application that allows companies to gauge how well their Social Media Marketing Strategy is working. It can collect and collate key metrics from digital marketing resources, analyse social media optimisation, mobile website, E-Mail marketing and Blog content analysis. If offers key insights from the data generated in order to analyse and benchmark performance and improve and develop digital marketing strategies.
The report offers a review of each profiled Airlines website, social media, mobile applications, and features Boss Metrics reports on each area.
More information on Boss Metrics analytics is available from http://www.bossmetrics.com
johndunz Digital Marketing/Social-Web 